I just plowed through my inbox after an afternoon of meetings and came across the monthly email newsletter from Habitat for Humanity St. Louis, one of our long-time clients. I had to put aside what I was doing to write this shout-out for Habitat. Aside from the fact that it’s a great cause, Habitat produces [...]
Hooray for Habitat for Humanity – Great Email Marketing
by Tom Ruwitch on 09. Aug, 2010 in Email Marketing, Marketing Tips, Newsletters
Read this only if you want to be a better marketer
by Tom Ruwitch on 05. Aug, 2010 in Email Marketing, Events, Marketing Tips
The following is a special invitation from my friend Skip Bryan. Skip and his partner Bill Hebert are two of the best marketers I know. They run St. Louis Marketing Experts (GKIC – St. Louis). They’ve invited me to speak at the “Results Based Marketing Seminar” — a great event on Tuesday, August 10, 2-4 [...]
Building a Web Site with Purpose
by Tom Ruwitch on 03. Aug, 2010 in Marketing Tips, Web Site Development
What is the purpose of your website? Really, do you know? Too many businesses build websites without a clear idea of their purpose. Of course, the answers may vary, but every website should, at the very least, do this: capture leads. Your site should be a place where people can learn about your business and [...]
Testimonial Tips to Grow Your Business
by Tom Ruwitch on 16. Jul, 2010 in Marketing Tips
Have you asked happy clients for testimonials in the past three months? Do you publish testimonials in all of your marketing material? If you answered no to either of these questions, you have some work to do. Testimonials sell. Every time you make a claim about your products and services, skeptical prospects are thinking, “Prove [...]
Marketing Lessons from the Jackson 5
by Tom Ruwitch on 13. Jul, 2010 in Email Marketing, Marketing Tips
Remember the Jackson 5 hit “I Want You Back?” Michael and his brothers sing, “Oh baby give me one more chance (show you that I love you). Won’t you please let me (back in your heart)?” You should add this song to your marketing playlist. Reach out to your former customers and tell them you [...]
Lessons Learned from a Twitter Naysayer
by Tom Ruwitch on 02. Mar, 2010 in Facebook, Marketing Tips, Social Media, Twitter
John Reese, one of the world’s top internet marketers, quit twitter yesterday. He left behind 25,000 followers! In a note to his email list, Reese said, “About a year ago, I really loved Twitter. It was a lot of fun and it was great for communicating with people and for getting into all sorts of [...]
What Can You Learn From The Best Super Bowl Ad that Didn’t Make the "Best of…" Lists?
by Tom Ruwitch on 10. Feb, 2010 in Copy Writing, Facebook, Marketing Tips, Persuasion, Social Media
While Snickers, Doritos, Go Daddy, Budweiser and the other usual suspects get props for their entertaining Super Bowl ads, I award my top prize to an ad that few are discussing: Honda’s “Everybody Knows Somebody…” In case you missed it: The spot opened with a still shot of a couple leaning against a Honda vehicle, [...]
Be More Persuasive — The Reciprocation Rule
by Tom Ruwitch on 28. Jan, 2010 in Copy Writing, Marketing Tips, Persuasion
The following is an excerpt from 7 Proven Ways to Make Your Marketing Messages More Persuasive, available for download at www.marketvolt.com/persuasion… We’ve all heard the phrase, “You owe me one.” That’s a powerful concept that you can use to your benefit when marketing. If you offer something to prospects, they will be more inclined to [...]
Join The Video Revolution
by Tom Ruwitch on 23. Dec, 2009 in Email Marketing, Social Media, Video
Have you seen the cool video on my web site about internet marketing? If not, you can watch it at www.marketvolt.com/video. Many people who read that opening paragraph will follow my suggestion and watch the video. In fact, some who read this column at a computer may have jumped to the video before even reading [...]
Three Tips to Make Your Copy Less Boring and More Persuasive
by Tom Ruwitch on 16. Dec, 2009 in Copy Writing, Email Marketing, Marketing Tips, Persuasion
Clients ask me all the time how they can improve the performance of their email marketing campaigns. Nine times out of 10, their writing needs to improve. If you fill your emails with boring, unpersuasive copy, you will have bored, un-persuaded readers. It doesn’t matter what you offer or how good the deal. If your [...]

