I just plowed through my inbox after an afternoon of meetings and came across the monthly email newsletter from Habitat for Humanity St. Louis, one of our long-time clients. I had to put aside what I was doing to write this shout-out for Habitat. Aside from the fact that it’s a great cause, Habitat produces [...]
Read this only if you want to be a better marketer
The following is a special invitation from my friend Skip Bryan. Skip and his partner Bill Hebert are two of the best marketers I know. They run St. Louis Marketing Experts (GKIC – St. Louis). They’ve invited me to speak at the “Results Based Marketing Seminar” — a great event on Tuesday, August 10, 2-4 [...]
Building a Web Site with Purpose
What is the purpose of your website? Really, do you know? Too many businesses build websites without a clear idea of their purpose. Of course, the answers may vary, but every website should, at the very least, do this: capture leads. Your site should be a place where people can learn about your business and [...]
Testimonial Tips to Grow Your Business
Have you asked happy clients for testimonials in the past three months? Do you publish testimonials in all of your marketing material? If you answered no to either of these questions, you have some work to do. Testimonials sell. Every time you make a claim about your products and services, skeptical prospects are thinking, “Prove [...]
Marketing Lessons from the Jackson 5
Remember the Jackson 5 hit “I Want You Back?” Michael and his brothers sing, “Oh baby give me one more chance (show you that I love you). Won’t you please let me (back in your heart)?” You should add this song to your marketing playlist. Reach out to your former customers and tell them you [...]
Be More Persuasive — The Reciprocation Rule
The following is an excerpt from 7 Proven Ways to Make Your Marketing Messages More Persuasive, available for download at www.marketvolt.com/persuasion… We’ve all heard the phrase, “You owe me one.” That’s a powerful concept that you can use to your benefit when marketing. If you offer something to prospects, they will be more inclined to [...]
Three Tips to Make Your Copy Less Boring and More Persuasive
Clients ask me all the time how they can improve the performance of their email marketing campaigns. Nine times out of 10, their writing needs to improve. If you fill your emails with boring, unpersuasive copy, you will have bored, un-persuaded readers. It doesn’t matter what you offer or how good the deal. If your [...]