The Difference Between a Newsletter and Direct Sales Email

valcontentA good email newsletter should have a little bit of everything for everybody — multiple messages that include at least one item of interest for every audience on your list. Newsletters also should include multiple links because those links — and who clicks them — help you prospect and sell.

Direct sales pitches are different. They should be focused on tightly defined target audiences, and you should limit links and calls to action to keep your audience focused on one thing — buying what you’re selling.

Here’s a great post from the Valuable Content blog that compares different emails — a newsletter and a sales pitch — from marketing master Chris Brogan. We like this post because it offers clear and convincing proof that our take on newsletters and sales pitches is right on target. :)

 

How We Use Email Stats to Identify and Rescue At-Risk Relationships

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Does your business have strategies and tactics to identify at-risk relationships? If not, your client retention rate is lower than it could be. At MarketVolt, we closely monitor our clients' activities and look for the red flags that signal … [Continue reading]

Marketing Lessons from the ALS Ice Bucket Challenge

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We always emphasize that social media and email marketing are two great marketing tools that work great together (apologies to the grammar police, but work greatly together doesn't have the same ring). Social media can be especially effective for … [Continue reading]

How to Grow Your Volunteer Base (or Sales) Quickly and Easily

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Our friends at the American Marketing Association (AMA) of St. Louis struggled to enlist volunteers -- until they employed a simple tactic using MarketVolt emails. AMA-STL sent this email to its subscribers. The email listed several ways to … [Continue reading]

Case Study: Best Practices in Email Newsletters

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MarketVolt client Aero Charter unveiled its new-and-improved email newsletter last week. The newsletter demonstrates many best practices for email newsletters so we wanted to share it here with you and offer some analysis. You can click here to … [Continue reading]

What Does Sex Have To Do With Email?

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I've heard that you’re more likely to read an article with the word ‘sex’ in the title, so I wanted to try it out. But now that I've got your attention, I do have an arousing fact for you. A recent poll revealed that 8% of people “admit to checking … [Continue reading]

Social Media and Marketing Lessons from the Hare Krishnas

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When they used to solicit at airports, Hare Krishnas would hand a tiny flower to prospects before asking for a donation. They hoped their targets would welcome the small gift and return the favor with a donation. Many of the Krishnas’ targets simply … [Continue reading]

Useful Tips From a Pet Resort to Get More Out of Email

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What is the first thing you would do if your furry friend went missing... panic and drive around your neighborhood? Hope that someone calls? Time is of the essence, so instead of posting missing photos around town, use a digital solution to find your … [Continue reading]

Content Calendars Cure Headaches and Prevent Failures

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When businesses struggle to achieve their content marketing goals, the first question I ask is, "Did the business have a good content plan and calendar?" Most often the answer is "no." A content calendar can be the difference between success and … [Continue reading]

List-Building Best Practices from the Pasta House

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Our friends at The Pasta House Co. -- a chain of Italian restaurants in and around St. Louis, MO -- do a great job of building their email list, using MarketVolt's online signup form, automated follow-up tools and survey engine. Here's how Pasta … [Continue reading]