The following is an excerpt from 7 Proven Ways to Make Your Marketing Messages More Persuasive, available for download at www.marketvolt.com/persuasion…
We’ve all heard the phrase, “You owe me one.” That’s a powerful concept that you can use to your benefit when marketing. If you offer something to prospects, they will be more inclined to say “yes” when you ultimately make your sales pitch. They wish to reciprocate. When they used to solicit in airports, Hare Krishnas would hand small flowers to people before asking for a donation. The Krishnas noticed that many people would refuse the request and toss the flowers in the trash. The Krishnas then switched from flowers to small American flags – a token that people were reluctant to toss in the trash. Saddled with a “gift” they could not refuse, people felt more obligated to return the favor. Donations rose dramatically, according to persuasion expert and author Robert Cialdini.
You can apply this principle in countless ways in your marketing efforts. If you give, you will get.
Want more persuasion tips. Get “7 Proven Ways to Make Your Marketing Messages More Persuasive”, available for download at www.marketvolt.com/persuasion…
