Tips On Improving Landing Page Conversions

A good landing page can mean the difference between acquiring a new lead/customer or not. That’s why we’re always looking for good tips on how to improve landing page conversions. The marketers at Quicksprout recently shared 10 landing page tips that we think are right on. We advise that you make your marketing customer-centric. Frame […]

Smart Marketers Ditch Their Tricks

I recently received an email from a person whose name I didn’t recognize. The subject line read, “re: Our Conversation.” That made me wonder, “Did I have a conversation with this guy?” Maybe I was having a “senior moment” and forgetting some conversation at a networking event. They say “50 is the new 30,” but […]

Tips On Creating An Effective Email Signature

We just read a great article that offers tips for creating an effective email signature. Signatures are the blocks of content at the bottom of your one-to-one emails — not your marketing emails. In a previous blog post, we noted: “You may have (a signature) that lists your name and basic contact information, but you […]