Have you asked happy clients for testimonials in the past three months? Do you publish testimonials in all of your marketing material? If you answered no to either of these questions, you have some work to do. Testimonials sell. Every time you make a claim about your products and services, skeptical prospects are thinking, “Prove [...]
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Marketing Lessons from the Jackson 5
Remember the Jackson 5 hit “I Want You Back?” Michael and his brothers sing, “Oh baby give me one more chance (show you that I love you). Won’t you please let me (back in your heart)?” You should add this song to your marketing playlist. Reach out to your former customers and tell them you [...]
Be More Persuasive — The Reciprocation Rule
The following is an excerpt from 7 Proven Ways to Make Your Marketing Messages More Persuasive, available for download at www.marketvolt.com/persuasion… We’ve all heard the phrase, “You owe me one.” That’s a powerful concept that you can use to your benefit when marketing. If you offer something to prospects, they will be more inclined to [...]
Three Tips to Make Your Copy Less Boring and More Persuasive
Clients ask me all the time how they can improve the performance of their email marketing campaigns. Nine times out of 10, their writing needs to improve. If you fill your emails with boring, unpersuasive copy, you will have bored, un-persuaded readers. It doesn’t matter what you offer or how good the deal. If your [...]
The Wisdom of Yogi: Segment to Sell
Yogi Berra once said, “If people don’t want to come to the ballpark, how are you gonna stop them?” I love that quote, and I think about it often as I work with clients on their marketing campaigns. In his charming, convoluted way, Yogi presented a very basic but essential marketing principle: It’s far easier [...]
Focus On List-Building To Strengthen Your Greatest Asset
A friend of mine recently was on the verge of selling his small business, but the deal collapsed. The business was profitable and growing, and the prospective buyer liked the numbers. But the deal tanked when the prospect asked to see the customer list. When my friend replied that he had not been collecting emails and other contact information from most of his customers and prospects, the prospective buyer bolted.
The prospect knew that a business is only as good as its list. Sure, your business may be making money and even growing. But you limit your potential to grow your business if you do not have a good, clean, homegrown list of prospects, customers, and former customers.
