Work the System to Create Case Studies

I have a few business books that I re-read often to refresh my knowledge and reinforce my commitment to their concepts. “Work the System” by Sam Carpenter is one of those books. I don’t want to spend a lot of time describing the book. You can read the synopsis or grab a free copy to […]

Simple Planning Can Cure Writer’s Block

You’ve committed to an email marketing program for your business. You’ve promised subscribers you’ll deliver emails regularly. You sit at your desk a day or two before the planned delivery date, put your fingers on the keyboard and then … nothing. Crickets chirping. A cursor blinking on a blank page. You have no idea what […]

Courting Tips for Email Marketers

I read lots of blog posts and articles about email marketing. This one is among the best I’ve read in months. The folks at Email on Acid nail it with the post entitled How to Lose an Email Subscriber in 10 Days.  The post likens email marketing — and marketing in general — to a courting process. And […]

Avoid this Yuuuuuuuuge Mistake that Jeb Made

Guess where you land if you go enter JebBush.com in your web browser? Note: When this post was published in February 2016, jebbush.com redirected to DonaldJTrump.com. Since then, the redirect has been removed.  Oops. That’s not good for Jeb and his followers. The Trump campaign doesn’t own or control the domain, according to the The Washington […]

Seasonal Transitions Inspire Good Content Marketers

I love this time of year in St. Louis. As we transition from summer to fall, we have warm, clear days and crisp, cool nights. Pennant races unfold. The promise of a new school year blossoms. The joy of the holiday season beckons. As a marketing professional, I also love this time of year because […]

Why Seth Godin Loves Email Marketing

When Seth Godin speaks, I listen. That’s why I was so happy to hear Godin, the father of permission marketing, endorse email marketing in a big way during a recent interview. Referring to email, the internet marketing guru said, “I think showing up in a trusted way, regularly is priceless.” Godin said this when asked why […]

Looking for a Good Idea? Swipe One!

Mark Twain once wrote, “There is no such thing as a new idea.” I agree. That’s why I spend so much time swiping others’ good ideas. Before you call the authorities, let me explain. When I see an email I like, I save it to my swipe file. Every marketer should have a swipe file — a […]

A Great Example of Myth-Busting, Personalized Curated Content

We were really impressed with this email we received from MarketVolt client Les Landes. We often encourage you to curate content — reference others’ works to make important points — rather than creating original content from scratch. This email is a great example of curated content. We share it here in its entirety. Thanks, Les, […]

Prospects Think B2B Marketing is Too Pitchy

If you sell to small businesses and you haven’t been closing the sale, you might be pitching too hard. So says a survey of 401 small businesses from The Alternative Board that asked, “When evaluating a new product or service for your business, what is your biggest criticism of the information that you receive directly […]

Five Reasons We Love WordPress

When we build web sites for ourselves and our clients, we almost always use the WordPress content management system. Here are five reasons we love WordPress: 1) It’s free. WordPress is open source software. No license fee for the base system. You may pay small fees for a theme (the design container), plugins (to extend your […]