Time Wasting Tactics You Need to Avoid

We talk a lot around MarketVolt about how to market more productively — so you can get greater return with less time, effort and cost. That’s why we were so pumped to see this post from the good folks at the Impact Blog: The Time-Wasting Marketing Tactics You Need to Drop Immediately. First of all, we […]

Our Favorite Stock Photography Sites

The web offers countless stock photography options if you need photos or graphics for your emails, social media posts or web site. But prices and quality vary. Which ones are best? Here are four of our favorites. There are many others available, but we always find what we need by relying on these four site. […]

Use Excerpts and Links to Deliver Content via Email

There’s a good chance you are reading this post because you clicked a link in a social media post or in an email we sent to you. Most of our traffic to this site comes from such links, not from people who remember to visit this site. We prefer it that way. That’s one reason we don’t include […]

How Curating Content Can Elevate Your Marketing

Smart marketers know they can attract leads, engage prospects, and convert more sales if they deliver informative, entertaining content via email, social media, blogs and other media. But many small business people struggle with content creation. Producing original content can challenge even the most accomplished business person. I hear it often: “I don’t know what […]

How The “Inbound vs. Outbound” Myth Can Hurt Your Business

I met recently with a friend and small business owner who wants to increase sales and profits. When I suggested email marketing, he said, “I don’t want to do outbound marketing. I want to do inbound marketing.” I asked him to define the distinction. “With inbound marketing, you use blogs, search engine marketing and other […]

We All Sell the Same Things: Fulfillment and Relief

What does the language learning company Rosetta Stone sell? This is not a trick question. Of course, Rosetta Stone delivers language learning programs to its clients. But those programs are not what Rosetta Stone sells. Yes, I meant what I wrote: The products and services that the company delivers are not what the company sells. […]

Comment Spam is an Ill-Advised Shortcut

Earlier this week, I wrote a blog post about the importance of listening to prospects before you pitch particular solutions to them. A few hours after publishing the post, someone submitted a comment:  “Thanks for the insight in dealing with prospective clients. I contacted a phone answer service a while ago to see if they needed my […]

Make Your Site Mobile-Friendly Or Else…

When someone visits this blog on a mobile device, they see something much different than they see on a desktop computer. The site shrinks to fit the smaller screen. The menus appear as a simple dropdown list, rather than spreading across the screen. And the fonts are larger and more legible on the small screen. […]

Defeat Doom: Emphasize Email

Publishing a blog is one of the best ways for any business to attract a following, build relationships and trust, and ultimately sell more. Darren Rowse’s ProBlogger is one of the best resources for anyone who wants to blog better. A recent post on ProBlogger recently caught my eye: “Blogging for Startups: 10 Essential Tips […]

Anatomy of Great Blog Post

My buddy Russ Henneberry is a great blogger. And, oh by the way, he’s an outstanding marketing strategist. A few minutes ago, I received an email from Russ with a link to his latest post. Here’s that link: http://www.tinyandmighty.com/desire-paths After reading the post, I dropped everything I was doing to write this post. My post explains why […]