Courting Tips for Email Marketers

I read lots of blog posts and articles about email marketing. This one is among the best I’ve read in months. The folks at Email on Acid nail it with the post entitled How to Lose an Email Subscriber in 10 Days.  The post likens email marketing — and marketing in general — to a courting process. And […]

Rams’ Departure Generates a Great Social Media Campaign

The morning after the NFL announced the Rams will bolt to Los Angeles, I received an email from the Missouri History Museum (MHM). “We’ve been here 150 years…And we aren’t going anywhere,” the email proclaimed. “St. Louis is the city of Lindbergh, Lewis and Clark, and Scott Joplin…While some organizations are leaving St. Louis, we’re staying.” The […]

Avoid this Yuuuuuuuuge Mistake that Jeb Made

Guess where you land if you go enter JebBush.com in your web browser? Note: When this post was published in February 2016, jebbush.com redirected to DonaldJTrump.com. Since then, the redirect has been removed.  Oops. That’s not good for Jeb and his followers. The Trump campaign doesn’t own or control the domain, according to the The Washington […]

Why You Need to Master the Art of Selling Ice to an Eskimo

I used to think I could never sell ice to an Eskimo. “Why would an Eskimo need ice?” I thought. I don’t want to be one of those slick, sleazy salesmen who convinces people to buy something they don’t need. My friend Dale Furtwengler recently set me straight, and the lesson I learned is one […]

Seasonal Transitions Inspire Good Content Marketers

I love this time of year in St. Louis. As we transition from summer to fall, we have warm, clear days and crisp, cool nights. Pennant races unfold. The promise of a new school year blossoms. The joy of the holiday season beckons. As a marketing professional, I also love this time of year because […]

Why Seth Godin Loves Email Marketing

When Seth Godin speaks, I listen. That’s why I was so happy to hear Godin, the father of permission marketing, endorse email marketing in a big way during a recent interview. Referring to email, the internet marketing guru said, “I think showing up in a trusted way, regularly is priceless.” Godin said this when asked why […]

Use Preheaders to Improve Open Rates

Tick. Tick. Tick. That’s how long it takes subscribers to decide if they are willing to open your email. Tick: Sender Name Who sent this? Do I know or recognize the sender? Tick: Subject Line Do I find this interesting or provocative? Tick: Preheader Text Does the rest of the text visible in my inbox compel me to open? […]

New Study Confirms the Power of Content Marketing

We were glad to see a new study that underscores a marketing idea we share often: If you want to build your email list, offer free content in exchange for an address. Demand generation company Ascend2 surveyed 251 marketing, sales and business professionals, 42% of whom said content downloads are the most effective tactic they […]

Looking for a Good Idea? Swipe One!

Mark Twain once wrote, “There is no such thing as a new idea.” I agree. That’s why I spend so much time swiping others’ good ideas. Before you call the authorities, let me explain. When I see an email I like, I save it to my swipe file. Every marketer should have a swipe file — a […]

A Great Example of Myth-Busting, Personalized Curated Content

We were really impressed with this email we received from MarketVolt client Les Landes. We often encourage you to curate content — reference others’ works to make important points — rather than creating original content from scratch. This email is a great example of curated content. We share it here in its entirety. Thanks, Les, […]