Prospects Think B2B Marketing is Too Pitchy

If you sell to small businesses and you haven’t been closing the sale, you might be pitching too hard. So says a survey of 401 small businesses from The Alternative Board that asked, “When evaluating a new product or service for your business, what is your biggest criticism of the information that you receive directly […]

ExxonMobil Ad is Must-See TV for Marketers

Every marketer can learn something by watching a great new television ad from ExxonMobil. In the ad, a woman fires-up the gas stove and drops an egg in boiling water before we see a progression of scenes showing what came before the egg — engineers mapping the next well, helicopter pilots approaching an oil rig, conveyors […]

Should You Include Animated GIFs in Your Email?

Check out this beautiful airplane — part of the fleet available from Aero Charter, a premium private jet charter service. We created this slide show for one of Aero’s email newsletters by combining three images into one, using a format called animated GIF. We used to avoid animated GIFs in email because several email clients would […]

Marketing Lessons from the ALS Ice Bucket Challenge

We always emphasize that social media and email marketing are two great marketing tools that work great together (apologies to the grammar police, but work greatly together doesn’t have the same ring). Social media can be especially effective for attracting leads — exposing your business to people with whom you have not yet connected. Email can be especially […]

Useful Tips From a Pet Resort to Get More Out of Email

What is the first thing you would do if your furry friend went missing… panic and drive around your neighborhood? Hope that someone calls? Time is of the essence, so instead of posting missing photos around town, use a digital solution to find your pet faster. Our friends over at Kennelwood Pet Resorts have successfully […]

Plan to Appreciate Your Clients at Times Other than the Holiday Season

Holiday time is thank you time in the business world. My desk has a stack of holiday thank you cards. Our lunch room still has some of chocolate covered pretzels, cheese popcorn, candied cherries, and other delectable thank you gifts that vendors sent to us. And my inbox is full of emails from vendors expressing […]

The Most Inauthentic Television Ad I’ve Ever Seen

Preparing your taxes can be a joyous experience! (Stick with me here…) When you pay your taxes, you get to relive all the great things you did all year. You get to share your  life story — record the fact that you got married (finally!), bought a new house (hooray!) and had a baby (awesome!). […]