Guest Blog Post by Dixie Gillaspie I used to do this little mental two step every time I sat down to craft a newsletter: One Step Forward – I have some awesome information to share (write article) Two Step Forward – I have an announcement about a new event, service, product or other offering (write [...]
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Develop Content that Reflects the Benefits Your Business Delivers
I have a new client who wants to launch an email marketing campaign. When I asked what business he is in, he said, “We sell telephone equipment and services.” I offered a gentle correction. “Your business is to help clients operate with greater efficiency and less hassle by deploying smart telecommunications solutions.” What business are [...]
Be More Persuasive — The Reciprocation Rule
The following is an excerpt from 7 Proven Ways to Make Your Marketing Messages More Persuasive, available for download at www.marketvolt.com/persuasion… We’ve all heard the phrase, “You owe me one.” That’s a powerful concept that you can use to your benefit when marketing. If you offer something to prospects, they will be more inclined to [...]
Three Tips to Make Your Copy Less Boring and More Persuasive
Clients ask me all the time how they can improve the performance of their email marketing campaigns. Nine times out of 10, their writing needs to improve. If you fill your emails with boring, unpersuasive copy, you will have bored, un-persuaded readers. It doesn’t matter what you offer or how good the deal. If your [...]
