While Snickers, Doritos, Go Daddy, Budweiser and the other usual suspects get props for their entertaining Super Bowl ads, I award my top prize to an ad that few are discussing: Honda’s “Everybody Knows Somebody…” In case you missed it: The spot opened with a still shot of a couple leaning against a Honda vehicle, [...]
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What Can You Learn From The Best Super Bowl Ad that Didn’t Make the "Best of…" Lists?
by Tom Ruwitch on 10. Feb, 2010 in Copy Writing, Facebook, Marketing Tips, Persuasion, Social Media
Be More Persuasive — The Reciprocation Rule
by Tom Ruwitch on 28. Jan, 2010 in Copy Writing, Marketing Tips, Persuasion
The following is an excerpt from 7 Proven Ways to Make Your Marketing Messages More Persuasive, available for download at www.marketvolt.com/persuasion… We’ve all heard the phrase, “You owe me one.” That’s a powerful concept that you can use to your benefit when marketing. If you offer something to prospects, they will be more inclined to [...]
Three Tips to Make Your Copy Less Boring and More Persuasive
by Tom Ruwitch on 16. Dec, 2009 in Copy Writing, Email Marketing, Marketing Tips, Persuasion
Clients ask me all the time how they can improve the performance of their email marketing campaigns. Nine times out of 10, their writing needs to improve. If you fill your emails with boring, unpersuasive copy, you will have bored, un-persuaded readers. It doesn’t matter what you offer or how good the deal. If your [...]