Technology Can Automate Follow-ups

Trade show follow-up used to be a nightmare for my company’s sales people until we automated the process with technology. Now we re-connect within minutes with the people we meet at our booth. We impress them with our diligence and attention. We sell more as a result. We do it all with less time and […]

Conduct Spring Cleaning to Avoid the Spam Filter Torture Chamber

Many spam filter companies torture marketers who are not guilty. When we legitimate marketers object to their shady tactics, the companies question our values and our commitment to a spam-free world. I know ”torture” is a loaded word. I don’t mean to suggest that these companies literally subject marketers to physical pain. But the metaphor […]

Three Elements of a Strong Email Signup Form

When you ask people for their email addresses, many of them will wonder two things: What will you send me? Will you protect my data or will you share it with others? The email signup form on your web site should answer both questions. Our friends at Dance St. Louis, a MarketVolt client, do a […]

Automate Marketing Processes with Integrations

We’re exited to announce we’ve joined forces with Zapier so you can automate marketing processes by integrating MarketVolt with other applications. Zapier is like a bridge that allows you to connect MarketVolt with customer relationship management (CRM) programs like Salesforce or Zoho, event management programs like EventBrite, survey tools like Survey Monkey, office suites like […]

Don’t Wait Until Your List is “Big Enough”

I commonly hear this objection from business people considering email marketing: “I would like to get started with email marketing but my email list is not big enough.” I call this the “small list myth.” The reality: A business can profit significantly from email marketing even with a tiny list. Here’s an example… Last month, […]

How The “Inbound vs. Outbound” Myth Can Hurt Your Business

I met recently with a friend and small business owner who wants to increase sales and profits. When I suggested email marketing, he said, “I don’t want to do outbound marketing. I want to do inbound marketing.” I asked him to define the distinction. “With inbound marketing, you use blogs, search engine marketing and other […]

Hey, My Name is Not “Blank”

Have you ever received one of those “personalized” emails that starts with “Dear…” and then follows with a blank space? Oops. I guess they didn’t have your first name in the database. Personalized salutations can make an email more engaging, improve response rates and increase future open rates. But you look like a fool and […]

Video Quick Tip: Link-Tracking to Find True Prospects

Imagine walking into a networking event with 1,000 people in the room. All of a sudden, the sea parts. And on one side of the room, you see 500 people who have absolutely no interest in what you sell and what you do. On the other side of the room are true prospects who have […]

Your Lists Are Assets, But Only If…

If you want to sell your business, one of the questions your suitor will undoubtedly ask is: What is the size and quality of your “list?” The buyer is not asking about your grocery list here, they want to know if you have a “house list” of existing customers and prospects that you are actively […]

Nonprofits Need to Separate Prospects from Suspects Before Pressing “Send”

My 23-year-old cousin received an email from a non-profit last month, promoting the organization’s new planned giving web site and inviting him to register for a free webinar about the topic. After opting-out from the non-profit’s mailing list, my cousin emailed me and asked, “Why would they send me this junk?” My reply, “Because you […]