We hear from many small business people who want to save a few bucks on their email marketing program and do it without a paid service. They say, “I can do the same thing you offer by creating and sending emails through my desktop email software. I create the email; paste the email addresses in [...]
Nine Reasons to Invest in an Email Service Provider
by Tom Ruwitch on 16. Aug, 2011 in Deliverability / Spam, Email Marketing, Marketing Tips
Tom Ruwitch Featured on Tiny Business, Mighty Profits
by Tom Ruwitch on 03. Jan, 2011 in Deliverability / Spam, Deliverability / Spam, Email Marketing, List Builiding, Marketing Tips, Newsletters
Our friend Russ Henneberry has a great blog called Tiny Business, Mighty Profits. I was honored to have Russ invite me to be intereviewed on his internet radio show that he includes on the blog. In the 40-minute discussion, archived on the site, we discussed: Learn: The 3 reasons you shouldn’t be using Outlook, Gmail, [...]
The Hidden Risk of Hosting Your Email Broadcasts
by Tom Ruwitch on 04. May, 2009 in Deliverability / Spam, Email Marketing
I recently got a call from a former prospect who is president of a company here in St. Louis. To save money, he chose not to work with MarketVolt, and instead installed a free email marketing application on his company’s servers. After a few months of sending email newsletters to a list of people who all had opted in, he began to notice a problem:
A certain internet service provider — a big one that serves many of the people on his list — was blocking delivery of the email newsletter. But worse yet, that internet service provider was blocking all emails sent from the company’s network.
Not only were the newsletters being blocked, but emails from the company president to individuals who host their email boxes with that internet service provider.
“What can I do?” he asked me.


