Looking for a Good Idea? Swipe One!

Mark Twain once wrote, “There is no such thing as a new idea.” I agree. That’s why I spend so much time swiping others’ good ideas. Before you call the authorities, let me explain. When I see an email I like, I save it to my swipe file. Every marketer should have a swipe file — a […]

How The “Inbound vs. Outbound” Myth Can Hurt Your Business

I met recently with a friend and small business owner who wants to increase sales and profits. When I suggested email marketing, he said, “I don’t want to do outbound marketing. I want to do inbound marketing.” I asked him to define the distinction. “With inbound marketing, you use blogs, search engine marketing and other […]

Direct Mail and Email Lessons from a Local Roofer

I hear a lot of misinformed people dismiss direct postal mail as an obsolete marketing technique. “Direct mail is dead,” pronounce the naysayers, as they trumpet newer, interactive media. I founded an email marketing firm so, of course, I champion online technologies. But I’m here today to trumpet direct mail. A local roofer inspired me […]