What is the biggest mistake that email marketers can make?

How can segmenting and follow-up help you achieve your business goals?

What is “Brussels Sprouts Marketing?” and why should you NOT do it?

MarketVolt’s Tom Ruwitch answers this and many other questions in this short video. Ron Ameln from St. Louis Small Business Monthly interviews Tom about email marketing — what works and what doesn’t.

Our friend Russ Henneberry has a great blog called Tiny Business, Mighty Profits. I was honored to have Russ invite me to be intereviewed on his internet radio show that he includes on the blog.

In the 40-minute discussion, archived on the site, we discussed:

Learn:

• The 3 reasons you shouldn’t be using Outlook, Gmail, etc to run your email campaign
• How and why to track the behavior of your email readers (and how to respond)
• The 3 most effective ways to build your list
• The one instance when it is OK to buy an email list

Russ and I had a great conversation! I want to thank him for inviting me and give him a big shout out for the great work he’s doing with his blog!