Time Wasting Tactics You Need to Avoid

We talk a lot around MarketVolt about how to market more productively — so you can get greater return with less time, effort and cost. That’s why we were so pumped to see this post from the good folks at the Impact Blog: The Time-Wasting Marketing Tactics You Need to Drop Immediately. First of all, we […]

Don’t Be Afraid to Address Readers’ Fears

I recently received an email with the following subject line: “Who Pays for Mom’s or Dad’s Nursing Home Bill?” As someone with an aging parent, I was intrigued so I opened the email. The email included several messages, but this was the one related to the subject line:     Many marketing lessons here… Ask a […]

Three Elements of a Strong Email Signup Form

When you ask people for their email addresses, many of them will wonder two things: What will you send me? Will you protect my data or will you share it with others? The email signup form on your web site should answer both questions. Our friends at Dance St. Louis, a MarketVolt client, do a […]

Automate Marketing Processes with Integrations

We’re exited to announce we’ve joined forces with Zapier so you can automate marketing processes by integrating MarketVolt with other applications. Zapier is like a bridge that allows you to connect MarketVolt with customer relationship management (CRM) programs like Salesforce or Zoho, event management programs like EventBrite, survey tools like Survey Monkey, office suites like […]

Marketing Lessons from the ALS Ice Bucket Challenge

We always emphasize that social media and email marketing are two great marketing tools that work great together (apologies to the grammar police, but work greatly together doesn’t have the same ring). Social media can be especially effective for attracting leads — exposing your business to people with whom you have not yet connected. Email can be especially […]

List-Building Best Practices from the Pasta House

Our friends at The Pasta House Co. — a chain of Italian restaurants in and around St. Louis, MO — do a great job of building their email list, using MarketVolt’s online signup form, automated follow-up tools and survey engine. Here’s how Pasta House does it… On the front page of the Pasta House web […]

What NBC and the Olympics Teach Us About Marketing

If you are reading this post before March 17, 2014, you are part of an exclusive club. On February 20, we sent a link to this post to our email subscribers. Those on the list — and the people with whom they shared the link– are the only people who saw this post before March […]

How A Rock Climbing Gym Has Mastered Email Marketing

We typically don’t post our case studies here on our marketing tips blog, but we thought our blog readers would benefit from learning how MarketVolt client Upper Limits has been growing its business with email marketing. Upper Limits is a one of the premier indoor rock climbing facilities in the Midwest with locations in St. […]

Email and Social Media Combined Pack a Powerful Punch

When integrated well, email marketing and social media can generate the highest ROI of all marketing tactics. There are a variety of ways to use the two together, some simple, and done regularly, and others more strategic. We regularly recommend that you add social sharing icons within your email newsletter so readers can easily post […]

Sending SPAM is Not Illegal, But That Doesn’t Make it OK

A prospect of ours recently purchased a list of email addresses and asked whether he could upload the list into MarketVolt and start sending emails to the list. Our answer was “no.” With rare exceptions, we do not allow our clients to load purchased lists into MarketVolt. Sending to a purchased list would be unsolicited […]