I have a new client who wants to launch an email marketing campaign. When I asked what business he is in, he said, “We sell telephone equipment and services.” I offered a gentle correction. “Your business is to help clients operate with greater efficiency and less hassle by deploying smart telecommunications solutions.” What business are [...]
Archive | Newsletters RSS feed for this section
Nonprofits Need to Separate Prospects from Suspects Before Pressing “Send”
My 18-year-old cousin received an email from a non-profit last month, promoting the organization’s new planned giving web site and inviting him to register for a free webinar about the topic. After opting-out from the non-profit’s mailing list, my cousin emailed me and asked, “Why would they send me this junk?” My reply, “Because you [...]
Tom Ruwitch Featured on Tiny Business, Mighty Profits
Our friend Russ Henneberry has a great blog called Tiny Business, Mighty Profits. I was honored to have Russ invite me to be intereviewed on his internet radio show that he includes on the blog. In the 40-minute discussion, archived on the site, we discussed: Learn: The 3 reasons you shouldn’t be using Outlook, Gmail, [...]
Hooray for Habitat for Humanity – Great Email Marketing
I just plowed through my inbox after an afternoon of meetings and came across the monthly email newsletter from Habitat for Humanity St. Louis, one of our long-time clients. I had to put aside what I was doing to write this shout-out for Habitat. Aside from the fact that it’s a great cause, Habitat produces [...]
