Looking for a Good Idea? Swipe One!

Mark Twain once wrote, “There is no such thing as a new idea.” I agree. That’s why I spend so much time swiping others’ good ideas. Before you call the authorities, let me explain. When I see an email I like, I save it to my swipe file. Every marketer should have a swipe file — a […]

Prospects Think B2B Marketing is Too Pitchy

If you sell to small businesses and you haven’t been closing the sale, you might be pitching too hard. So says a survey of 401 small businesses from The Alternative Board that asked, “When evaluating a new product or service for your business, what is your biggest criticism of the information that you receive directly […]

A Surprising Secret for Writing Better Sales Copy

A very wise marketer once encouraged me to study classified ads in the National Enquirer. “If you want to learn how to write good copy, find the ads that run week after week. Some of them have run unchanged for months or even years. These advertisers know their numbers. They would change or scrap the […]

Should You Include Animated GIFs in Your Email?

Check out this beautiful airplane — part of the fleet available from Aero Charter, a premium private jet charter service. We created this slide show for one of Aero’s email newsletters by combining three images into one, using a format called animated GIF. We used to avoid animated GIFs in email because several email clients would […]

500+ Characters and an Image Can Beat the Spam Filters

We often remind you not to send image-only emails. We have always recommended a combination of text and images in your emails because image-only emails can trigger spam filters. We have been reluctant, though, to recommend strict text-to-image ratios, even though we’ve heard various recommendations suggesting that the ratio should be 60/40. We hesitated to recommend such […]

Don’t Be Afraid to Address Readers’ Fears

I recently received an email with the following subject line: “Who Pays for Mom’s or Dad’s Nursing Home Bill?” As someone with an aging parent, I was intrigued so I opened the email. The email included several messages, but this was the one related to the subject line:     Many marketing lessons here… Ask a […]

The Difference Between a Newsletter and Direct Sales Email

A good email newsletter should have a little bit of everything for everybody — multiple messages that include at least one item of interest for every audience on your list. Newsletters also should include multiple links because those links — and who clicks them — help you prospect and sell. Direct sales pitches are different. […]

How We Use Email Stats to Identify and Rescue At-Risk Relationships

Does your business have strategies and tactics to identify at-risk relationships? If not, your client retention rate is lower than it could be. At MarketVolt, we closely monitor our clients’ activities and look for the red flags that signal trouble. By doing so, we address problems before it is too late, and we save relationships that may […]

How to Grow Your Volunteer Base (or Sales) Quickly and Easily

Our friends at the American Marketing Association (AMA) of St. Louis struggled to enlist volunteers — until they employed a simple tactic using MarketVolt emails. AMA-STL sent this email to its subscribers. The email listed several ways to volunteer. Each opportunity in the list was a link. The email had a clear call to action: “…become involved in […]

Case Study: Best Practices in Email Newsletters

MarketVolt client Aero Charter unveiled its new-and-improved email newsletter last week. The newsletter demonstrates many best practices for email newsletters so we wanted to share it here with you and offer some analysis. You can click here to see an archived version of the newsletter. We’ve also included a screen capture of the newsletter below… […]