Technology Can Automate Follow-ups

Trade show follow-up used to be a nightmare for my company’s sales people until we automated the process with technology. Now we re-connect within minutes with the people we meet at our booth. We impress them with our diligence and attention. We sell more as a result. We do it all with less time and […]

Work the System to Create Case Studies

I have a few business books that I re-read often to refresh my knowledge and reinforce my commitment to their concepts. “Work the System” by Sam Carpenter is one of those books. I don’t want to spend a lot of time describing the book. You can read the synopsis or grab a free copy to […]

Plan Ahead by Asking “Now What?”

You create a great-looking email, craft a compelling subject line and achieve a 20 percent open rate. Now what? You invest time and energy posting interesting and entertaining items on Facebook. Hundreds of people like your post. Now what? You spend a chunk of change on search engine marketing and drive a flood of traffic […]

How to Track Your Email and Social Campaigns with Google Analytics

Google Analytics is a great, free tool you can use to track traffic on your web site. If you haven’t deployed Analytics on your site, we recommend you do so soon. With Analytics you can track not only how many people visit various pages on your site, but also how they got there. This means […]

Answer the Door When Someone Knocks

My wife accidentally stepped on her Kindle recently. The screen was ruined. Rather than replace the unit, I thought I would get it repaired. So I searched online for “Kindle screen repair St. Louis” (I wanted to use a local service, rather than ship the unit out of town). I found two businesses that looked […]

Marketing Lessons from Those Overused QR Codes

Someone handed me a business card today with a QR code on the back. QR codes are those small blocks of ink — usually black and white squares — that look like a Rorschach test. If you have the right app on your smart phone, you can scan a QR code to make something happen. […]

Automate Marketing Processes with Integrations

We’re exited to announce we’ve joined forces with Zapier so you can automate marketing processes by integrating MarketVolt with other applications. Zapier is like a bridge that allows you to connect MarketVolt with customer relationship management (CRM) programs like Salesforce or Zoho, event management programs like EventBrite, survey tools like Survey Monkey, office suites like […]