Personalize Your Emails To Improve Response Rates

If you want to improve email opens, click rates and overall campaign performance, I have one word for you: personalize. According to a 2015 study by Experian Marketing Services, personalized emails – in which the sender merges the recipient’s first name in the subject line – boosted open rates by up to 40 percent. Transaction […]

Marketing Lessons from American Airlines’ Lousy Email

I recently opted out of American Airlines’ email list. Here’s why I did it, followed by marketing lessons you can draw from this. Each week, the airline sends an email loaded with what it calls “Weekly deals to go.” Each week I open the email, hoping to find deals for travel to and from my […]

How to Grow Your Volunteer Base (or Sales) Quickly and Easily

Our friends at the American Marketing Association (AMA) of St. Louis struggled to enlist volunteers — until they employed a simple tactic using MarketVolt emails. AMA-STL sent this email to its subscribers. The email listed several ways to volunteer. Each opportunity in the list was a link. The email had a clear call to action: “…become involved in […]

Personalize the From Name and Reply Address to Improve Email Response Rates

Most commercial emails I receive are very impersonal. The emails typically come “from” the company’s name, rather than a person’s, and the reply address often points to some general email box, rather than to a person I know. This is the case even when I know someone at the company. Businesses can improve response rates […]

Segmentation and Targeting Yield Results

GO! St. Louis, which manages the St. Louis Marathon and three other races each year, sent 108 mailings via MarketVolt in the past 12 months. Yet no one seems to be wearying of their emails. In fact, a recent email regarding the marathon earlier this month had an astonishing open rate of 73%. How do […]

What NBC and the Olympics Teach Us About Marketing

If you are reading this post before March 17, 2014, you are part of an exclusive club. On February 20, we sent a link to this post to our email subscribers. Those on the list — and the people with whom they shared the link– are the only people who saw this post before March […]

Refer a Friend and Reap Rewards

MarketVolt is a highly cost-effective tool for email marketing, delivering great return on investment. But did you know that you can reap even more financial rewards by referring us a new customer? Under MarketVolt’s Referral Policy, if you refer us someone who becomes a customer, we will provide you with a credit of 15% of the […]