Rams’ Departure Generates a Great Social Media Campaign

The morning after the NFL announced the Rams will bolt to Los Angeles, I received an email from the Missouri History Museum (MHM). “We’ve been here 150 years…And we aren’t going anywhere,” the email proclaimed. “St. Louis is the city of Lindbergh, Lewis and Clark, and Scott Joplin…While some organizations are leaving St. Louis, we’re staying.” The […]

Marketing Lessons from the ALS Ice Bucket Challenge

We always emphasize that social media and email marketing are two great marketing tools that work great together (apologies to the grammar police, but work greatly together doesn’t have the same ring). Social media can be especially effective for attracting leads — exposing your business to people with whom you have not yet connected. Email can be especially […]

How to Grow Your Volunteer Base (or Sales) Quickly and Easily

Our friends at the American Marketing Association (AMA) of St. Louis struggled to enlist volunteers — until they employed a simple tactic using MarketVolt emails. AMA-STL sent this email to its subscribers. The email listed several ways to volunteer. Each opportunity in the list was a link. The email had a clear call to action: “…become involved in […]

Nonprofits Need to Separate Prospects from Suspects Before Pressing “Send”

My 23-year-old cousin received an email from a non-profit last month, promoting the organization’s new planned giving web site and inviting him to register for a free webinar about the topic. After opting-out from the non-profit’s mailing list, my cousin emailed me and asked, “Why would they send me this junk?” My reply, “Because you […]

Marketing to the Maybes – How Non-Profits Should Court Prospects

Imagine you’re single, looking for a new long-term relationship. You enter a room full of strangers and see someone whom you find attractive. You walk over, introduce yourself, and converse. You deliver some of your best material—funny anecdotes about yourself, details about your high-powered career, evidence of your passionate, yet sensitive side. The stranger is […]