Courting Tips for Email Marketers

I read lots of blog posts and articles about email marketing. This one is among the best I’ve read in months. The folks at Email on Acid nail it with the post entitled How to Lose an Email Subscriber in 10 Days.  The post likens email marketing — and marketing in general — to a courting process. And […]

Why You Need to Master the Art of Selling Ice to an Eskimo

I used to think I could never sell ice to an Eskimo. “Why would an Eskimo need ice?” I thought. I don’t want to be one of those slick, sleazy salesmen who convinces people to buy something they don’t need. My friend Dale Furtwengler recently set me straight, and the lesson I learned is one […]

A Great Example of Myth-Busting, Personalized Curated Content

We were really impressed with this email we received from MarketVolt client Les Landes. We often encourage you to curate content — reference others’ works to make important points — rather than creating original content from scratch. This email is a great example of curated content. We share it here in its entirety. Thanks, Les, […]

J.Crew Nails It with Eye-Catching Signup Form

During the holiday season, I visit a lot of web sites to monitor the latest marketing trends, gather design ideas, and generally keep track of who’s doing what. I visited J.Crew’s web site recently and was greeted by the following in a popup window… That’s an excellent signup form. Here’s what I like about it: It’s […]

Don’t Be Afraid to Address Readers’ Fears

I recently received an email with the following subject line: “Who Pays for Mom’s or Dad’s Nursing Home Bill?” As someone with an aging parent, I was intrigued so I opened the email. The email included several messages, but this was the one related to the subject line:     Many marketing lessons here… Ask a […]

Social Media and Marketing Lessons from the Hare Krishnas

When they used to solicit at airports, Hare Krishnas would hand a tiny flower to prospects before asking for a donation. They hoped their targets would welcome the small gift and return the favor with a donation. Many of the Krishnas’ targets simply tossed the flower in the trash and refused to donate. So the […]

Personalize the From Name and Reply Address to Improve Email Response Rates

Most commercial emails I receive are very impersonal. The emails typically come “from” the company’s name, rather than a person’s, and the reply address often points to some general email box, rather than to a person I know. This is the case even when I know someone at the company. Businesses can improve response rates […]

What NBC and the Olympics Teach Us About Marketing

If you are reading this post before March 17, 2014, you are part of an exclusive club. On February 20, we sent a link to this post to our email subscribers. Those on the list — and the people with whom they shared the link– are the only people who saw this post before March […]

Lessons from an “Intriguing” Email

A coworker recently shared with me an email she received that had the subject line, “Could our NEW features work for you too?” What a great subject line! And what a great use of email to engage lapsed customers. The email came from a conference call service that we previously used but had not used […]

The Most Inauthentic Television Ad I’ve Ever Seen

Preparing your taxes can be a joyous experience! (Stick with me here…) When you pay your taxes, you get to relive all the great things you did all year. You get to share your  life story — record the fact that you got married (finally!), bought a new house (hooray!) and had a baby (awesome!). […]