I recently met a business consultant who includes a stack of recommendation letters from happy clients with every proposal he writes. Over the top? Perhaps. But this guy has the right idea. Recommendations influence buying decisions. You have happy clients. Encourage them to share their happiness, and you will sell more. As soon as you [...]
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Be More Persuasive — The Reciprocation Rule
The following is an excerpt from 7 Proven Ways to Make Your Marketing Messages More Persuasive, available for download at www.marketvolt.com/persuasion… We’ve all heard the phrase, “You owe me one.” That’s a powerful concept that you can use to your benefit when marketing. If you offer something to prospects, they will be more inclined to [...]
Three Tips to Make Your Copy Less Boring and More Persuasive
Clients ask me all the time how they can improve the performance of their email marketing campaigns. Nine times out of 10, their writing needs to improve. If you fill your emails with boring, unpersuasive copy, you will have bored, un-persuaded readers. It doesn’t matter what you offer or how good the deal. If your [...]
