John Reese, one of the world’s top internet marketers, quit twitter yesterday. He left behind 25,000 followers! In a note to his email list, Reese said, “About a year ago, I really loved Twitter. It was a lot of fun and it was great for communicating with people and for getting into all sorts of [...]
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Lessons Learned from a Twitter Naysayer
by Tom Ruwitch on 02. Mar, 2010 in Facebook, Marketing Tips, Social Media, Twitter
What Can You Learn From The Best Super Bowl Ad that Didn’t Make the "Best of…" Lists?
by Tom Ruwitch on 10. Feb, 2010 in Copy Writing, Facebook, Marketing Tips, Persuasion, Social Media
While Snickers, Doritos, Go Daddy, Budweiser and the other usual suspects get props for their entertaining Super Bowl ads, I award my top prize to an ad that few are discussing: Honda’s “Everybody Knows Somebody…” In case you missed it: The spot opened with a still shot of a couple leaning against a Honda vehicle, [...]
Join The Video Revolution
by Tom Ruwitch on 23. Dec, 2009 in Email Marketing, Social Media, Video
Have you seen the cool video on my web site about internet marketing? If not, you can watch it at www.marketvolt.com/video. Many people who read that opening paragraph will follow my suggestion and watch the video. In fact, some who read this column at a computer may have jumped to the video before even reading [...]
More Lessons From The Pizza Parlor: The Power of Social Media
by Tom Ruwitch on 09. Jun, 2009 in Social Media, Twitter
The following article appeared in the May 2009 issue of St. Louis Small Business Monthly By Tom Ruwitch Last month, I wrote about Domino’s and how it cornered the pizza delivery business with its outstanding unique selling proposition (if you missed it, you can find the column by searching for “pizza” on www.sbmon.com. Here are [...]