I recently met a small business owner who proudly described his marketing strategy to me: “I’m focusing entirely on social media because it’s free.” “What do you mean by free?” I asked. “Well…” he said, “I don’t have to pay for postage or advertising or email software or anything like that. I just set up [...]
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Pity the Foolish Marketer Who Commits to Just One Lover
While eating breakfast this morning, I was browsing through my online news reader on my computer when I came across the following headline: “Among Affluent Americans, Print Media Is Tops; Death of Traditional Outlets Has Been Greatly Exaggerated” Print is number one!? That’s enough to make an online marketer choke on his Cocoa Puffs. Then, [...]
Can You Afford to Ignore Google+?
After lots of false starts and failed attempts, Google has returned to the social networking space with its Google+ project. Google+ combines some of the best features of Facebook, Twitter, and other social networking sites, and it adds innovative features the others don’t have. But instead of celebrating , many small business people are moaning, [...]
Five Reasons to Use HootSuite
If you’re launching a social media program that includes twitter, LinkedIn, and Facebook (among others), you should consider a social media dashboard application to help you manage the effort. There are many available, including TweetDeck, Seesmic, and HootSuite. I prefer HootSuite. Here are five reasons why: Browser-Based — You run HootSuite through your web browser. [...]
Your Lists Are Assets, But Only If…
If you want to sell your business, one of the questions your suitor will undoubtedly ask is: What is the size and quality of your “list?” The buyer is not asking about your grocery list here, they want to know if you have a “house list” of existing customers and prospects that you are actively [...]
