Work the System to Create Case Studies

I have a few business books that I re-read often to refresh my knowledge and reinforce my commitment to their concepts. “Work the System” by Sam Carpenter is one of those books. I don’t want to spend a lot of time describing the book. You can read the synopsis or grab a free copy to […]

Plan Ahead by Asking “Now What?”

You create a great-looking email, craft a compelling subject line and achieve a 20 percent open rate. Now what? You invest time and energy posting interesting and entertaining items on Facebook. Hundreds of people like your post. Now what? You spend a chunk of change on search engine marketing and drive a flood of traffic […]

Rams’ Departure Generates a Great Social Media Campaign

The morning after the NFL announced the Rams will bolt to Los Angeles, I received an email from the Missouri History Museum (MHM). “We’ve been here 150 years…And we aren’t going anywhere,” the email proclaimed. “St. Louis is the city of Lindbergh, Lewis and Clark, and Scott Joplin…While some organizations are leaving St. Louis, we’re staying.” The […]

How to Track Your Email and Social Campaigns with Google Analytics

Google Analytics is a great, free tool you can use to track traffic on your web site. If you haven’t deployed Analytics on your site, we recommend you do so soon. With Analytics you can track not only how many people visit various pages on your site, but also how they got there. This means […]

Why Seth Godin Loves Email Marketing

When Seth Godin speaks, I listen. That’s why I was so happy to hear Godin, the father of permission marketing, endorse email marketing in a big way during a recent interview. Referring to email, the internet marketing guru said, “I think showing up in a trusted way, regularly is priceless.” Godin said this when asked why […]

The Best Social Media Design Cheat-Sheet We’ve Ever Seen

Quick quiz… What’s the ideal size for a: Facebook page cover photo? Twitter profile header? Logo on your LinkedIn company page? Video or photo in a Facebook post. Photo shared on Twitter? Yeah, me neither. Even if you’re not a graphic designer, you may be posting to one or more social media platforms, and you may […]

Prospects Think B2B Marketing is Too Pitchy

If you sell to small businesses and you haven’t been closing the sale, you might be pitching too hard. So says a survey of 401 small businesses from The Alternative Board that asked, “When evaluating a new product or service for your business, what is your biggest criticism of the information that you receive directly […]

Time Wasting Tactics You Need to Avoid

We talk a lot around MarketVolt about how to market more productively — so you can get greater return with less time, effort and cost. That’s why we were so pumped to see this post from the good folks at the Impact Blog: The Time-Wasting Marketing Tactics You Need to Drop Immediately. First of all, we […]

Marketing Lessons from the ALS Ice Bucket Challenge

We always emphasize that social media and email marketing are two great marketing tools that work great together (apologies to the grammar police, but work greatly together doesn’t have the same ring). Social media can be especially effective for attracting leads — exposing your business to people with whom you have not yet connected. Email can be especially […]

Social Media and Marketing Lessons from the Hare Krishnas

When they used to solicit at airports, Hare Krishnas would hand a tiny flower to prospects before asking for a donation. They hoped their targets would welcome the small gift and return the favor with a donation. Many of the Krishnas’ targets simply tossed the flower in the trash and refused to donate. So the […]