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free_lunch

Don’t Go For the Free Lunch to Market Your Business

by on 30. Aug, 2011 in Facebook, Google Plus, Marketing Tips, Social Media, Twitter

I recently met a small business owner who proudly described his marketing strategy to me: “I’m focusing entirely on social media because it’s free.” “What do you mean by free?” I asked. “Well…” he said, “I don’t have to pay for postage or advertising or email software or anything like that. I just set up [...]

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Lessons Learned from a Twitter Naysayer

by on 02. Mar, 2010 in Facebook, Marketing Tips, Social Media, Twitter

John Reese, one of the world’s top internet marketers, quit twitter yesterday.  He left behind 25,000 followers! In a note to his email list, Reese said, “About a year ago, I really loved Twitter.  It was a lot of fun and it was great for communicating with people and for getting into all sorts of [...]

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What Can You Learn From The Best Super Bowl Ad that Didn’t Make the "Best of…" Lists?

by on 10. Feb, 2010 in Copy Writing, Facebook, Marketing Tips, Persuasion, Social Media

While Snickers, Doritos, Go Daddy, Budweiser and the other usual suspects get props for their entertaining Super Bowl ads, I award my top prize to an ad that few are discussing: Honda’s “Everybody Knows Somebody…” In case you missed it:  The spot opened with a still shot of a couple leaning against a Honda vehicle, [...]

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