Publish Your Emails to the Web

If you have an email marketing program, you should post most (if not all) of your emails to the web. Here are three reasons why: Social Media Sharing: By archiving emails with a unique URL, you make it easy for people to share your email on Twitter, LinkedIn, Facebook and other social media channels. MarketVolt enables […]

How Exclusive Content Strengthens Engagement and Leads to Sales

One of the best ways to engage your email subscribers is to give them content that they will get only in their inbox. By offering email-only exclusives, you give subscribers a reason to remain on your list, anticipate future emails, and open those emails when they arrive. Here’s a great example: The organizers of LouFest […]

Five Proven Techniques to Build Your Email List

Your best prospects are those who want to hear from you – those who ask you to receive your emails. You will sell more if you are an “invited guest,” not an unwanted pest. The good news: it’s easier than you may think to build a list of people who want to hear from you. […]

Don’t Go For the Free Lunch to Market Your Business

I recently met a small business owner who proudly described his marketing strategy to me: “I’m focusing entirely on social media because it’s free.” “What do you mean by free?” I asked. “Well…” he said, “I don’t have to pay for postage or advertising or email software or anything like that. I just set up […]

Lessons Learned from a Twitter Naysayer

John Reese, one of the world’s top internet marketers, quit twitter yesterday.  He left behind 25,000 followers! In a note to his email list, Reese said, “About a year ago, I really loved Twitter.  It was a lot of fun and it was great for communicating with people and for getting into all sorts of […]

What Can You Learn From The Best Super Bowl Ad that Didn’t Make the "Best of…" Lists?

While Snickers, Doritos, Go Daddy, Budweiser and the other usual suspects get props for their entertaining Super Bowl ads, I award my top prize to an ad that few are discussing: Honda’s “Everybody Knows Somebody…” In case you missed it:  The spot (viewable to the right) opens with a still shot of a couple leaning […]