I recently met a small business owner who proudly described his marketing strategy to me: “I’m focusing entirely on social media because it’s free.” “What do you mean by free?” I asked. “Well…” he said, “I don’t have to pay for postage or advertising or email software or anything like that. I just set up [...]
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Can You Afford to Ignore Google+?
After lots of false starts and failed attempts, Google has returned to the social networking space with its Google+ project. Google+ combines some of the best features of Facebook, Twitter, and other social networking sites, and it adds innovative features the others don’t have. But instead of celebrating , many small business people are moaning, [...]
