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Don’t Go For the Free Lunch to Market Your Business

by on 30. Aug, 2011 in Facebook, Google Plus, Marketing Tips, Social Media, Twitter

I recently met a small business owner who proudly described his marketing strategy to me: “I’m focusing entirely on social media because it’s free.” “What do you mean by free?” I asked. “Well…” he said, “I don’t have to pay for postage or advertising or email software or anything like that. I just set up [...]

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Lessons Learned from a Twitter Naysayer

by on 02. Mar, 2010 in Facebook, Marketing Tips, Social Media, Twitter

John Reese, one of the world’s top internet marketers, quit twitter yesterday.  He left behind 25,000 followers! In a note to his email list, Reese said, “About a year ago, I really loved Twitter.  It was a lot of fun and it was great for communicating with people and for getting into all sorts of [...]

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More Lessons From The Pizza Parlor: The Power of Social Media

by on 09. Jun, 2009 in Social Media, Twitter

The following article appeared in the May 2009 issue of St. Louis Small Business Monthly By Tom Ruwitch Last month, I wrote about Domino’s and how it cornered the pizza delivery business with its outstanding unique selling proposition (if you missed it, you can find the column by searching for “pizza” on www.sbmon.com. Here are [...]

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