How The “Inbound vs. Outbound” Myth Can Hurt Your Business

I met recently with a friend and small business owner who wants to increase sales and profits. When I suggested email marketing, he said, “I don’t want to do outbound marketing. I want to do inbound marketing.” I asked him to define the distinction. “With inbound marketing, you use blogs, search engine marketing and other […]

How to Use Email to Ensure You’ll Be A Welcome Guest When You Call

When I was in college, I worked as an intern at benefits management firm. On day one, my supervisor led me to my desk, handed me a script and a Rolodex with about 2,000 leads, pointed at the telephone, and said, “Start calling.” I still have nightmares about that summer. I know. Salespeople must learn […]