Work the System to Create Case Studies

I have a few business books that I re-read often to refresh my knowledge and reinforce my commitment to their concepts. “Work the System” by Sam Carpenter is one of those books. I don’t want to spend a lot of time describing the book. You can read the synopsis or grab a free copy to […]

Tips On Improving Landing Page Conversions

A good landing page can mean the difference between acquiring a new lead/customer or not. That’s why we’re always looking for good tips on how to improve landing page conversions. The marketers at Quicksprout recently shared 10 landing page tips that we think are right on. We advise that you make your marketing customer-centric. Frame […]

Answer the Door When Someone Knocks

My wife accidentally stepped on her Kindle recently. The screen was ruined. Rather than replace the unit, I thought I would get it repaired. So I searched online for “Kindle screen repair St. Louis” (I wanted to use a local service, rather than ship the unit out of town). I found two businesses that looked […]

Five Reasons We Love WordPress

When we build web sites for ourselves and our clients, we almost always use the WordPress content management system. Here are five reasons we love WordPress: 1) It’s free. WordPress is open source software. No license fee for the base system. You may pay small fees for a theme (the design container), plugins (to extend your […]

List-Building Best Practices from the Pasta House

Our friends at The Pasta House Co. — a chain of Italian restaurants in and around St. Louis, MO — do a great job of building their email list, using MarketVolt’s online signup form, automated follow-up tools and survey engine. Here’s how Pasta House does it… On the front page of the Pasta House web […]

Use Excerpts and Links to Deliver Content via Email

There’s a good chance you are reading this post because you clicked a link in a social media post or in an email we sent to you. Most of our traffic to this site comes from such links, not from people who remember to visit this site. We prefer it that way. That’s one reason we don’t include […]

How The “Inbound vs. Outbound” Myth Can Hurt Your Business

I met recently with a friend and small business owner who wants to increase sales and profits. When I suggested email marketing, he said, “I don’t want to do outbound marketing. I want to do inbound marketing.” I asked him to define the distinction. “With inbound marketing, you use blogs, search engine marketing and other […]

Five Proven Techniques to Build Your Email List

Your best prospects are those who want to hear from you – those who ask you to receive your emails. You will sell more if you are an “invited guest,” not an unwanted pest. The good news: it’s easier than you may think to build a list of people who want to hear from you. […]

Make Your Site Mobile-Friendly Or Else…

When someone visits this blog on a mobile device, they see something much different than they see on a desktop computer. The site shrinks to fit the smaller screen. The menus appear as a simple dropdown list, rather than spreading across the screen. And the fonts are larger and more legible on the small screen. […]

Anatomy of Great Blog Post

My buddy Russ Henneberry is a great blogger. And, oh by the way, he’s an outstanding marketing strategist. A few minutes ago, I received an email from Russ with a link to his latest post. Here’s that link: http://www.tinyandmighty.com/desire-paths After reading the post, I dropped everything I was doing to write this post. My post explains why […]