Conduct Spring Cleaning to Avoid the Spam Filter Torture Chamber

Many spam filter companies torture marketers who are not guilty. When we legitimate marketers object to their shady tactics, the companies question our values and our commitment to a spam-free world. I know ”torture” is a loaded word. I don’t mean … [Continue reading]

Note to Marketers and Salespeople: Yours is a Noble Profession

This post is an ode to marketers and salespeople, a note of encouragement to thank you for what you do and to remind you that you can make the world a better place. I was inspired to write this the other day when a salesperson apologized to me for … [Continue reading]

Courting Tips for Email Marketers

I read lots of blog posts and articles about email marketing. This one is among the best I've read in months. The folks at Email on Acid nail it with the post entitled How to Lose an Email Subscriber in 10 Days.  The post likens email marketing -- … [Continue reading]

Only An Annoying Email will Annoy A Subscriber

How often should you send marketing emails? I hear this question often from small business people, most of whom say they’re worried about annoying subscribers with too many emails. My answer: You will annoy your subscribers only if you send … [Continue reading]

Rams’ Departure Generates a Great Social Media Campaign

The morning after the NFL announced the Rams will bolt to Los Angeles, I received an email from the Missouri History Museum (MHM). “We’ve been here 150 years...And we aren’t going anywhere,” the email proclaimed. “St. Louis is the city of … [Continue reading]

Avoid this Yuuuuuuuuge Mistake that Jeb Made

Guess where you land if you go enter JebBush.com in your web browser? Note: When this post was published in February 2016, jebbush.com redirected to DonaldJTrump.com. Since then, the redirect has been removed.  Oops. That's not good for Jeb and … [Continue reading]

How to Track Your Email and Social Campaigns with Google Analytics

Google Analytics is a great, free tool you can use to track traffic on your web site. If you haven't deployed Analytics on your site, we recommend you do so soon. With Analytics you can track not only how many people visit various pages on your … [Continue reading]

Why You Need to Master the Art of Selling Ice to an Eskimo

I used to think I could never sell ice to an Eskimo. “Why would an Eskimo need ice?” I thought. I don’t want to be one of those slick, sleazy salesmen who convinces people to buy something they don’t need. My friend Dale Furtwengler recently set me … [Continue reading]

Should you add symbols to subject lines? If so, how?

As Black Friday and Cyber Monday approached this year, my inbox was full of emails with subject lines which included symbols. These symbols, or emojis, add spice to a subject line and, according to many studies, increase open and response rates. … [Continue reading]

Seasonal Transitions Inspire Good Content Marketers

I love this time of year in St. Louis. As we transition from summer to fall, we have warm, clear days and crisp, cool nights. Pennant races unfold. The promise of a new school year blossoms. The joy of the holiday season beckons. As a marketing … [Continue reading]