A confession: I’m a Hot Sauce junky. I’m not talking about the peppery extract you sprinkle on food. I’m talking the online coupon vendor that delivers daily deals from local businesses. Every morning, I dash to my computer and check my inbox for my daily fix – an offer to purchase products or services at [...]
Tom Ruwitch Featured on Tiny Business, Mighty Profits
Our friend Russ Henneberry has a great blog called Tiny Business, Mighty Profits. I was honored to have Russ invite me to be intereviewed on his internet radio show that he includes on the blog. In the 40-minute discussion, archived on the site, we discussed: Learn: The 3 reasons you shouldn’t be using Outlook, Gmail, [...]
Marketing to the Maybes – How Non-Profits Should Court Prospects
Imagine you’re single, looking for a new long-term relationship. You enter a room full of strangers and see someone whom you find attractive. You walk over, introduce yourself, and converse. You deliver some of your best material—funny anecdotes about yourself, details about your high-powered career, evidence of your passionate, yet sensitive side. The stranger is [...]
Is Your Domain Easy to Remember and Easy to Spell?
I heard a radio advertisement recently for the financial advisory firm Raymond James. The advertisement directed listeners to visit LifeWellPlanned.com. What a great domain name! Enter that address in your browser, and you’ll jump straight to RaymondJames.com. Why does the company bother with the second domain? Because the alternative domain trumpets key selling points (we’ll [...]
Find the Real Prospects in Your Database
Does your business have strategies and tactics to separate prospects from suspects? We all have databases full of people we call “leads” and “prospects.” But if we don’t plan to weed out the bad ones before we identify and cultivate the good ones, we waste time cultivating weeds that never blossom. Imagine you run a [...]
Navigating Your Way to A User-Friendly Web Site
Is your web site easy to navigate? If visitors can’t navigate your site quickly and easily, they’ll flee. When we build sites, we ask our clients to imagine their clients’ agendas. What are visitors expecting to do when on your site? The answers will vary for different audiences. For example, some visitors may be clients [...]
Hooray for Habitat for Humanity – Great Email Marketing
I just plowed through my inbox after an afternoon of meetings and came across the monthly email newsletter from Habitat for Humanity St. Louis, one of our long-time clients. I had to put aside what I was doing to write this shout-out for Habitat. Aside from the fact that it’s a great cause, Habitat produces [...]
Read this only if you want to be a better marketer
The following is a special invitation from my friend Skip Bryan. Skip and his partner Bill Hebert are two of the best marketers I know. They run St. Louis Marketing Experts (GKIC – St. Louis). They’ve invited me to speak at the “Results Based Marketing Seminar” — a great event on Tuesday, August 10, 2-4 [...]
Building a Web Site with Purpose
What is the purpose of your website? Really, do you know? Too many businesses build websites without a clear idea of their purpose. Of course, the answers may vary, but every website should, at the very least, do this: capture leads. Your site should be a place where people can learn about your business and [...]
Testimonial Tips to Grow Your Business
Have you asked happy clients for testimonials in the past three months? Do you publish testimonials in all of your marketing material? If you answered no to either of these questions, you have some work to do. Testimonials sell. Every time you make a claim about your products and services, skeptical prospects are thinking, “Prove [...]
