The Hidden Risk of Hosting Your Email Broadcasts

I recently got a call from a former prospect who is president of a company here in St. Louis. To save money, he chose not to work with MarketVolt, and instead installed a free email marketing application on his company’s servers. After a few months of sending email newsletters to a list of people who all had opted in, he began to notice a problem:

A certain internet service provider — a big one that serves many of the people on his list — was blocking delivery of the email newsletter. But worse yet, that internet service provider was blocking all emails sent from the company’s network.

Not only were the newsletters being blocked, but emails from the company president to individuals who host their email boxes with that internet service provider.

“What can I do?” he asked me.